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Senior Marketing Specialist

Company: ICF
Location: Bismarck
Posted on: November 22, 2022

Job Description:

Senior Marketing Specialist, Public Sector Technology and Health ICF, $1.5B global consultancy with over 8,000 employees, is one of the nation's leading government professional services firms. ICF supports nearly every U.S. federal civilian agency in improving the effectiveness and impact of public services across a wide variety of domains; and has done so for over 50 years. Through a values-based approach and longstanding passion for developing sustainable, impactful solutions for clients, we combine domain and technical expertise to help agencies accelerate mission outcomes. Our goal: create highly innovative solutions to complex challenges that help build a more prosperous and resilient world for all. And it's paying off. We have seen record-setting revenue increases in the U.S. federal civilian market over the past several years with the momentum continuing. As U.S. federal civilian and health agency leaders continue to redefine their missions through the lens of technology and respond to gaps in the federal health system exposed by the pandemic, we are hiring a Senior Marketing Specialist to help amplify the visibility of our leading technology portfolio and our health domain services. Key areas of focus for this role will include:+ Help develop and execute the marketing strategy and integrated campaign plan for ICF's largest business, ensuring we are building brand awareness, audience engagement and lead generation.+ Collaborate with an internal staff of marketers to implement the right mix of integrated campaign tactics.+ Coordinate with content marketing, demand generation and brand teams to develop targeted and dynamic campaign content and optimize delivery channels.+ Manage the execution of priority industry events and tradeshows.+ Help manage third-party relationships and partnerships that support marketing campaign efforts.+ Work with our external public relations to share ICF's industry-leading research and analysis, world-renowned experts and unique insights with national, regional and trade media.+ Work in tight collaboration with our campaign operations and analytics team to report on campaign activities.Required Qualifications:+ Bachelor's degreePreferred/Professional Skills:+ Proven ability to analyze and interpret data and inform/drive business decisions with analytics+ Passion for finding new and creative ways to reach an audience+ Technology, product and solution marketing experience helpful+ 1+ years of experience working with Go-to-Webinar, Marketo and Demandbase preferred+ 5+ years of experience working on digital marketing campaigns developing digital campaign strategies, preferably in B2G environments+ 3+ years of experience working directly with business stakeholders to set and manage expectations and share campaign ideas and progress+ Strong project management skills; ability to juggle multiple priorities, organize, and execute+ 3+ years of experience working in a marketing environment supported by technology platforms and customer data+ Excellent communication, collaboration, and interpersonal skills+ Ability to work across teams and departments in a highly collaborative way Working at ICFWorking at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) . Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law (https://www.eeoc.gov/sites/default/files/migrated\_files/employers/poster\_screen\_reader\_optimized.pdf) and Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_English\_unformattedESQA508c.pdf) . Pay Range - There are multiple factors that are considered in determining final salary for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The salary range for Colorado is - $60,598.00 - $117,439.00Nationwide Remote Office (US99)Need help? We're here:ICFCareerCenter@icf.comAbout ICFICF (NASDAQ:ICFI) is a global consulting services company with approximately 8,000 full and part-time employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.

Keywords: ICF, Bismarck , Senior Marketing Specialist, Other , Bismarck, North Dakota

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