Social Marketing Specialist

Company: Siemens Digital Industries Software
Location: Bismarck
Posted on: January 26, 2023

Job Description:

Are you a digital-first growth marketer?At Siemens Digital Industries Software, you will join a globally distributed team thats driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced SaaS marketing specialist to joining a digital demand creation marketing team focused on executing acquisition marketing, focused on social marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the buyers journey, engagement strategies, and execution, youll immediately make an impact through a positive relationship with your peers, your acquisition marketing team, and a large team of B2B marketing professionals.You think customer-first when you build digital experiences and journeys, digital advertising, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in B2B software marketing. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review execution and performance and business outcomes to ensure we exceed our teams targets. Your ability to drive execution excellence and promote clear and valuable communications will help businesses find, adopt, expand, and renew their use of our rapidly growing Xcelerator portfolio.This role works side by side with a team of global digital marketing experts, formed into self-organizing industry basedteams. The team is responsible for developing, executing and optimizing demand creation campaigns and program plans. This role works closely with their peers in Global Demand Center and GEE to identify opportunities to create and develop greater demand and closed won opportunities for the business and helps customers place Siemens at the heart of their business. They have a deep understanding social marketing capabilities and a curiosity to explore and learn about newly emerging capabilities. They work with our content teams to align on strategy, keyword selection, and optimization practices for content marketing at scale.Role & Responsibilities: Collaborate with Industry-based Demand Creation professionals and community of practice, focused on proven and next generation inbound tactics for LAER marketing programs and campaigns. Develops and maintain a holistic view of all social activities and the performance metrics at the top level industry and regional views, providing regular and consistent feedback on performance to stakeholders Co-creates inbound marketing strategies together with their team and other influential inbound marketing leaders acrossSiemens Conduct regular operational reviews to highlight successes and prioritize investment / improvement areas for social activities. Actively supports the development and operations of the inbound community of practice both within the team and across GEEand other key marketing teams to encourage best practice sharing Manages their social marketing budget, including forecast accuracySkills and Abilities Required: This position requires an individual who has strong inbound marketing knowledge with strong planning, analytical, execution andcommunication skills. Knowledge of market, specific domain experience and the enthusiasm to communicate our vision to the market while supporting our global demand creation team is essential. Collaborator extraordinaire across organizations and breaking down silos Deep knowledge of the best-in-class inbound marketing tactics and how to identify opportunities to maximize visibility and demand generation for our prioritized solutions and campaigns Able to market to a range of B2B buyers using a wide variety of offers and tactics with advanced inbound marketing proficiency Fluent in demand generation performance management in a B2B environment and the SaaS LAER model Able to align tactical plans with strategies consistently producing results on time and within budget readily adapting to changing market and organizational requirements Fluent in English and effective at presenting across a wide range of functional and organizational roles Strong understanding of marketing KPIs and analytics and leveraging the analytics dashboards or working with our dataanalytics team to create or modify dashboards to meet the needs of your KPIs Proven experience running inbound marketing tests, MVPs, or activities Experience with project and budget management tools, ideally Wrike and AllocadiaEducation and Experience Requirement: Bachelors degree in Marketing or a related field. Proven marketing experience in the B2B software industry, specific inbound marketing domain experience is required At least 5+ years of digital marketing experienceWorking Conditions/Physical Requirements: Normal office environment or working remotely Percentage of travel: Employee Benefits Healthcare benefits (medical, dental, vision) Life insurance covered by Siemens. Long-term and short-term disability plans covered by Siemens. 401K matching Flexible personal time off, including paid volunteer time offThe salary range for this position is $93,400 to $168,100 and this role is eligible to earn another 5-8% in variable pay. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.At Siemens we are always challengingourselves to build a better future. We need the most innovative anddiverse Digital Minds to develop tomorrows reality. Find out more aboutthe Digital world of Siemens here: www.siemens.com/careers/digitalminds #LI-PLM #DISW#LI-REMOTE#LI-JJ1Organization: Digital IndustriesCompany: Siemens Industry Software Inc.Experience Level: Experienced ProfessionalFull / Part time: Full-timeEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .Job Family: MarketingReq ID: 349466

Keywords: Siemens Digital Industries Software, Bismarck , Social Marketing Specialist, Advertising , Bismarck, North Dakota